Do you want to reach to more numbers of consumers? But have not been able to execute such actions yet! Then worry not, we are here to guide you!
With passing years, the number of mobile users is increasing exponentially. In addition, revolutionary change in businesses, courtesy to digitization, has molded general perspective for business from its former counterpart (offline business).
Since the initiation of e-commerce (online business), majorities of business operations were conducted through computer devices. Now, with further advancement in technology and increasing number of mobile users have twisted the scenario. Nowadays, majority of the online business is operated through smartphones and tablets.
This provides organizations to become able to exploit the opportunity and reach wider range of consumers with lesser effort and time.
So, don’t waste further time and let us leap into the ocean of website optimization to make it mobile-friendly and taste the essence of prosperity in this very year!
Website Optimization for Mobile Devices
Once your website is well optimized and becomes mobile-friendly, it will manifest you with increased consumer base and unprecedented growth.
Among numerous ways to make your website mobile compatible, top seven strategies are elaborated below:
Develop Your Website Keeping Mobiles in Your Mind
As majority of consumers use mobile phones than computers, a huge amount of internet traffic is occupied by smartphones and tablets. In recent years, the lion share of web was built with the purpose to serve the desktop users. But today, as the number of mobile users is increasing, business organizations have realized the importance of these platforms.
In this quest, they are trying to make their websites easily accessible to mobile phone users and are increasing, to develop mobile-first websites.
Implementation of mobile compatible strategies is not sufficient if their effectiveness is not measured. After developing a mobile-friendly website, it's always better if you compare your site with expected parameter and assess that to what extent your website is mobile-friendly. It not only empowers you to recognize the areas that need improvements and also provides valuable information that will allow you to further mitigate them.
Analyze Your Site with Google's Mobile-Friendly Tool
One general way for assessing your website performance is simply by accessing, your web page on different devices. Gather data in forms of loading time, appearance, loading times, and readability of the content will help you to spot your website in the journey of mobile compatibility.
For advanced analysis, several tools will measure your website as a "mobile-friendly" one. Google has developed this mobile-friendly test tool that will show you whether your website is up to the mark or not in the context of mobile compatibility.
Improve Time for Your Website Landing
Although there is no definite standard for the page size to meet, smaller web pages are more likely to load faster than its larger counterpart.
Certain basic criteria help you to trim KBs or even MBs off your web page. These are
- Reducing image resolution is one of the most effective ways that help you to ensure faster loading of your web pages. For mobile users, providing alternative links is better than including higher images on your web page. Reducing image resolution from higher to moderate one according to your need will be helpful. For mobile users, images of 600-700px will be sufficient for any image.
- You can also increase loading time of your web page by reducing file size using compression software. There is many third-party image compression software that reduces the numbers of color in an image without altering the innate quality of the image.
- Seeking alternative file formats will also empower you to reduce loading time for your website. Although JPEG and PNG file format is the usual standard, the situation has changed drastically. Alternative file formats such as Web and SVG formats provide you with more tools than the former ones. For example, these tools can scale to screen size automatically, which reduces the number of resources required for loading visual content.
Develop a Mobile App
Although, it might seem irrelevant about the development of a dedicated app for your business. There was a time, not so far from today, mobile app development services were exclusive to giant business organizations. But the situation has changed drastically - now almost every business consists of dedicated mobile apps in addition to a standard and responsive website.
A dedicated app provides numerous benefits beyond the capabilities of a general website. For instance, you can offer subscriptions and deal with them through your interface.
Opt for a Reliable Web Host
Selecting a reliable web host is one of the most crucial factors for your website. It indicates that if you opt for a host that offers insufficient resources and speed according to your needs.
A web host plays major role in your website performance - it either enhances or decreases the standard of website based on its reliability.
To create an effective web page, you need to choose an appropriate web hosting plan that offers faster speed and resources against your need to make your website more mobile-friendly.
For example, selecting a “VPS web hosting plan” is budget-friendly as well as ensures top-notch performance. For further advanced features like “managed dedicated server” will manifest you with features you desire - it will provide you a reserved server, and also empowers you to customize your website as per your need while making sure of speed and security.
Enable Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) project is among those notable quests of Google to provide users with smoother surfing experience. The project has experienced immense growth since its introduction and use of this tool is increasing exponentially.
AMP is the method to create “mobile-friendly versions” of your web page. In this process, your website is stripped down to its minimum requisite format that enables faster loading of the page. It involves stripping down of web page content, removal of unnecessary media files, etc.
In addition, there are lot more than mere optimization of web pages to make them mobile-friendly. You can develop custom made AMP pages on your own without deep knowledge for this process. Just simply apply AMP WordPress Plugin and cherish the benefits of the technique.
Use Larger Buttons to Facilitate Mobile Use
In case of computers, it's very easy to click on buttons of any size, where you can pinpoint minute buttons at ease. But in case of mobile phones, smaller size can be hard to "click-through" with your fingers. The situation even worsens when there are many adjacent tiny fonts, as you may click on a button other than your desired one - this could be very annoying.
In this case, the best way to provide your users with convenient experience is to make buttons large enough and provide sufficient gap between two adjacent one.
If your website does not fulfill the above-mentioned criteria, then you might need to update your web page and taste it multiple times before launching.
Final thoughts
Nowadays, mobile phones have become an indispensable part of everyday life and most of internet users have shifted to mobile devices from their desktop counterparts.
This makes you reluctant to consider mobile phones as an important medium to reach more and more consumers and ignorance to this opportunity will fetch drastic results. As technology gets cheaper, it is likely to increase the number of mobile device users.
However, website optimization has never been easier due to its diversified and ever-varying factors. Though, some basic criteria are universal and applicable in all cases. Basic condition for a well-optimized website is to become compatible as well as easily accessible to mobile devices.
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